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Amsterdam Center for Social Media

This week in social media research: “… But can we still be Facebook friends?” (Facebook and Relationship Dissolution)

facebook-friends-breakup-ecard-someecards By Chei Billedo

You broke up with your partner. You, more or less, went through the “usual” process of relationship dissolution (Rollie & Duck, 2006): e.g., you reflected for sometime on the state of the relationship, discussed this with your future Ex, decided to break up, informed family and closest friends, etc. Now, it is time to move on…

Oh wait, you are still Facebook “friends” with your Ex! What are you going to do now? Change relationship status? Remove/block Ex from Facebook? Delete Ex’s photos? Or, stay away from Facebook altogether? Hmm, why not view Ex’s Facebook account to check if he/she is suffering?

LeFebvre, Blackburn, and Brody (2015*) investigated how offline breaking up affects Facebook activities. They wanted to find out how people who recently broke up (or in the process of breaking up) manage their Facebook. Their study included college students who use Facebook and experienced a break up within the last year (on the average). Based on their participants’ responses to the open-ended questions, the authors came up with five major categories of post relationship dissolution-related Facebook behaviors.

inarelpThe most common category is relational cleansing, which involves behaviors that signal a public change in romantic status and eliminate online existence of the relationship. This might include changing one’s relationship status (e.g., from “in a relationship” to “single”) and removing evidence of existence of the relationship (e.g., delete photos). The second most prominent category is minimal or no Facebook activity. This entails avoiding Facebook altogether or have very little Facebook activities after break up. Third, Facebook surveillance or stalk Ex via Facebook. Fourth, withdrawing access by unfriending Ex or blocking Ex’s account. It also means avoiding acquiring information related to Ex through common friends’ profiles. Lastly, impression management, which included presenting the self on Facebook positively (e.g. post photos to say “Hey look, Ex, I am so attractive and I am having LOTS of fun!”).

So, how do these behaviors help achieve one’s goal of moving on after a break up? The researchers compared the adjustment levels of the participants who engaged in break up-related Facebook activities from those who had minimal or no impact of break up on Facebook activities. They found that those who reported minimal or no Facebook impact have better adjustment than those who engaged in break up-related Facebook activities. This suggests that continued communication or access of information via Facebook decreases one’s ability to adjust to the break up.

What can we learn from this study? If you want to help yourself move on and facilitate your recovery from a break up, end your relationship with Facebook as well. Or, at least, take a cool off period.

*originally published in 2014

LeFebvre, L., Blackburn, K., & Brody, N. (2015). Navigating romantic relationships on Facebook: Extending the relationship dissolution model to social networking environments. Journal of Social and Personal Relationships, 32(1), 78-98. doi:10.1177/0265407514524848

Rollie, S. & Duck, S. (2006). Divorce and dissolution of romantic relationships: Stage models and their limitations. In M. A. Fine & J.H. Harvey (Eds.), Handbook of divorce and relationship dissolution (pp. 223-240). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.

Photos from:

http://cdn.someecards.com/someecards/filestorage/facebook-friends-breakup-ecard-someecards.jpg

http://pluckmagazine.com/blog/wp-content/uploads/2011/08/widget_bExoLX8ofhJ50XUV-jX2UC.jpg

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Welke inhoud op sociale media genereert de meeste sociale invloed?

DCV1 - 26-02oor Charles Vaneker

Meest gestelde vraag marketeers over sociale media
Volgens eMarketeer werd er in 2014 ongeveer 4 miljard dollar besteed aan advertenties op sociale netwerken en daarvan werd het meest in Facebook advertenties geïnvesteerd (Stelzner, 2014). Het onderzoek van Stelzner toont eveneens aan dat 92% van alle marketeers sociale media belangrijk vindt voor hun business, maar niemand weet precies welke social media strategie het meest effectief is om engagement met merken te creëren.  De vraag over de meest effectieve social media strategie behoort volgens Stelzner tot de top 5 van meest gestelde vragen van marketeers. Begin dit jaar publiceerde Ashley en Tuten (2015) een interessante studie in Psychology & Marketing naar het gebruik van verschillende typen strategieën en effectiviteit hiervan. Volgens de auteurs van het onderzoek wordt op basis van het wetenschappelijk onderzoek vaak geadviseerd dat merken aanwezig moeten zijn op social media, er regelmatig moet worden gepost, dat er een dialoog moet worden aangegaan met de klant en dat de inhoud regelmatig moet worden ververst. Maar dat zegt nog niets over welke inhoud het meest effectief is.

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The Three Shades of Social Media Use in Organizations: @ work, 4 work, as work

By Nicoleta Bălău

The use of social media technologies, such as blogs, wikis, social networking sites, social tagging, and microblogging is proliferating at an incredible pace (Treem & Leonardi, 2012). As social media users, people benefit from information sharing, networking and relationship building within, outside and across organizational boundaries. Moreover, to ensure competitive advantage and especially in today’s knowledge-intensive economy, organizations also increasingly invest in new technologies for knowledge management. However, although social media presents clear benefits for individuals as well as for organizations, many knowledge sharing projects fail. Researchers more and more move their attention to explain factors that may encourage or hinder individual information sharing behavior and this is done also through the social media lenses. When practitioners try, for instance, to have a better control of the influence social media have in organizations, they face challenges raised not necessarily by the use of new technologies but by individual motivations (Gibbs, Rozaidi, & Eisenberg, 2013). In other words, with the widely-accepted reality that ‘knowledge is power’, constant is the challenge to stimulate individual information sharing.

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Wat zeggen jongeren over de politie op sociale media?

Cartoon sociale media politieDoor Tessa van Charldorp

Samen met Romy van den Heerik heb ik vorig jaar onderzocht wat jongeren van de politie vinden*. Dit wilden we niet doen via vragenlijsten of focusgroepen, maar we wilden weten wat jongeren van de politie vinden zonder hen daar specifiek naar te vragen. Een ideale manier is dan om hun authentieke gesprekken te analyseren die ze met elkaar voeren, online. Hier praten jongeren veelvuldig over de politie en iedereen heeft natuurlijk een mening. Om er achter te komen wat jongeren van de politie vinden hebben een kwalitatief onderzoek uitgevoerd naar online interacties tussen jongeren. Natuurlijk wel met toestemming van de fora en websitebeheerders die dit soort platforms faciliteren.

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Is mobile advertising “spray-and pray” or is it “spray-and pay”?

Figure 1 iBeacon technoloy in a shopBy Charles Vaneker

Mobile advertisement is a growing market. In 2013 almost $17 billion was globally spend and is expected to rise to $63 billion in 2017 (Yakov, Stephen & Sarvary, 2014). Many companies approach mobile advertising with a “spray-and pray” mentality. Advertisers start  mobile ad campaigns without knowing the effects. In 2012 the Chief Marketing Officer Council commissioned a survey to gather information from global marketing executives about mobile ad campaigns. Results revealed that only 14% of the marketers were satisfied about the effectiveness of mobile advertising. But how effective is mobile marketing and which products are best suited to mobile advertising?

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Zooming into social media: Learning the tricks of the trade as individuals, as organizations to stimulate information sharing

How-To-Balance-Social-Media-ToolsBy Nicoleta Bălău

With all the information technologies ‘out there’ it’s definitely easier to share information with others. Organizations increasingly invest in new media to stimulate information sharing among employees. As of 2012, four out of five companies are using social technologies at varying stages of maturity (Overby, 2012), and 86% of managers believe that social media will be important to their business in 3 years (Kiron, Palmer, Phillips, & Kruschwitz, 2012).

 

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Het verontrustende Web: Gevolgen van het online zoeken naar gezondheidsinformatie

WebDoctor_800Door Martin Tanis

Steeds meer mensen maken gebruik van allerhande online bronnen om informatie in te winnen over hun gezondheid. Recent Amerikaans onderzoek laat zien dat meer dan één op de drie volwassen Amerikanen het Internet gebruikt om gezondheidsinformatie te zoeken, en dat de helft die informatie gebruikt bij een bezoek aan de dokter (Fox & Duggan, 2013). In hetzelfde onderzoek wordt ook aangetoond dat in bijna twee op de drie gevallen de dokter het oneens is met de zelfdiagnose van de patiënten. Er lijkt dus iets te gebeuren bij het zoeken naar informatie over gezondheid waardoor (een deel van de) mensen verkeerd geïnformeerd wordt, of in ieder geval verkeerde conclusies trekt.

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The subtleties of online disclosure:
Not all data is shared equally

By Jeana Frost

Social media and online health communities offer new opportunities for people to share knowledge and garnering answers to questions. Unfortunately, sharing health-related information on one platform heightens the risk of privacy invasions in general.

As a result, patients are left with the question: how and when should I share?

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There’s a fine, fine line between personal and professional

facebook and workBy Chei Billedo

With the risk of revealing too much private information that might have negative professional implications, many people are wary about adding colleagues on Facebook. However, the increasing ubiquity of Facebook makes it almost inevitable not to mix personal and professional aspects of our lives. How do you respond to a Facebook friend request from a colleague? Do you accept, reject or ignore? If you accept a colleague’s Facebook friend request, how do you manage your posts?

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Online-Protest: Pluralization and Polarization of Voices in Social Media

monsanto picBy Friederike Schultz

With the rise of social media and the transformation of societies towards globally networked societies, protest actors gain new ways for affecting corporations’ reputation and legitimacy. Through blogs, Facebook, and Twitter, communication can potentially speed up, become more interactive and produce participation across organizations and various audiences (Castello, Morsing & Schultz, forthcoming). Two examples spread the social media sphere very recently: In the beginning of November 2013, the global company Google has connected the commentary system on the video plattform Youtube, which is owned by Google, with its social network google+. Users responded critical via social media and started to post videos on youtube to criticize Google for this decision (e.g., http://www.youtube.com/watch?v=fFOjzBEHxd0).

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