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Amsterdam Center for Social Media

This week’s harvest of social media research: Social Media Literacy #important #health #coping strategies

images (4)By Nicoleta Bălău

There are 156 million blogs. Google+ has 343 million users. Apple boasts over 50 billion app downloads. YouTube tops one billion monthly users with 4 billion views per day.
These are some impressive but nevertheless not surprising stats for this year, compiled by dr. Anthony Curtis from the University of North Carolina, in an interesting blog entitled Brief History of Social Media. Social media are without doubt continuously transforming the ways we save, retrieve, process and share information nowadays. Millions of people use social media. Despite the positive impact it may have (e.g., connects, informs etc.), these transformations may also trigger negative aspects such as stress, anxiety and tension, work pressure, ambiguity about job demands etc. There is definitely much more to know about social media use and recent research even speaks about social media literacy.

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De impact van social media op toeristische aankoopbeslissingen

Door Corné Dijkman

Met de komst van “online” en social media is dit eendimensionale (en ook wel enigszins karikaturale) beeld uiteraard erg veranderd. De (online) mening van anderen is een belangrijke rol gaan spelen bij aankoopbeslissingen – bijvoorbeeld door online reviewsites, maar ook door Facebook en Twitter (Gligorijevic & Luck, 2012). Met name in toerisme en hospitality – qua online verkopen in Nederland de grootste sectoren (Thuiswinkel, 2013) – is deze online beïnvloeding van groot belang bij aankopen: het toeristisch product is immers een dienst, waarbij het lastig is er vooraf een goede indruk van te krijgen. Men wil dan graag eerst weten wat de ervaringen van anderen zijn.

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Enterprise Social Media and workplace communication, a special issue of the journal of Computer Mediated Communication, 2013, 19/1

By Marleen Huysman

The Journal of CMC just published a special issue on Enterprise Social Media and Workplace Communication. In the introduction to this special issue of JCMC on enterprise social media (ESM) and workplace communication (Leonardi et al 2013), the guest editors argue that even though these systems have many correspondences with traditional communication channels, ESM difference lies in operating as a platform upon which social interaction occurs instead of as a channel through which communication travels. This characteristic of a platform for social interaction bears resemblance to physical platforms of offices, conference rooms, and hallways that have traditionally been the stages on which most workplace communication is played out. However because ESM offers digital platforms, anyone in the organization can participate at any time from any place…

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Des te meer, des te beter

Door Martin TanisOnline netwerken

Al sinds de beginjaren van sociale media staat één vraag centraal in veel onderzoek: wat is de relatie tussen online sociale interactie en welzijn? Antwoorden op deze vraag variëren van sterk negatief, (waarbij online interactie wordt gezien als inferieur en gevreesd wordt voor het risico dat meer hoogwaardige vormen van omgang met mensen uit de nabije omgeving wordt verdrongen) tot sterk positief (waarbij onder andere de waarde van het in contact blijven met mensen op afstand wordt geroemd).

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Mannenhobby

slotcarDoor Ivar Vermeulen

In januari 2012 ving een van onze social media scrapers een trending topic op van vrouwenforum Yunomi. Het topic was “mannenhobby”. Een forumlid liet weten dat ze een nieuwe hobby had: slotcar racing. Eigenlijk een mannenhobby natuurlijk, maar dat mocht de pret niet drukken. Bijna 1100 vrouwen haastten zich om te reageren. Vrijwel zonder uitzondering waren de reacties positief en ondersteunend. Van de allereerste reactie (Berthy1957) “Leuk. als jij je er goed bij voelt vooral mee doorgaan!” tot de allerlaatste (Sylvia91) “Zolang jij er maar blij mee bent” en vrijwel alles ertussenin. Bebiola: “Mannenhobby of niet, als jij het leuk vindt, moet je het lekker doen”, Country: “Leuk, gewoon blijven doen en niks van anderen aantrekken”, Arielover: “Niets voor mij zeg!! Maar als je het leuk vindt, moet je het zeker doen!“. En dat 1094 reacties lang. Een snelle telling leert dat in ongeveer 70% van de reacties het woord “leuk” voorkwam. Niemand schold de vrouw met de mannenhobby uit voor lesbo of sloerie, niemand kreeg ruzie met elkaar en niemand probeerde elkaar de loef af te steken met nare grappen. Want dat is waarschijnlijk meer een mannenhobby.

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This week in social media research: When too much is too much (Information Sharing and Relationships)

by Chei Billedo

Mona-Lisa-Smile

Social media play a big role in information sharing. Everyday, we have to sift through numerous information especially those we get via social network sites (SNS). The information shared can range from extremely important to extremely mundane, from essential to virtually useless, from very private to very public. Issues regarding “what is acceptable” or “what is too personal?” are always a point of discussion. Aside from the content, the amount of information we receive/share is also a bone of contention — “what is too much/many?”. Most of us share information through SNS so we can stay connected with people in our network. But there are times when we feel exasperated with what and how often other people post that we simply want to hide or unfriend them. This does not sound good for our relationships. We wonder, how does information sharing via social media affect our relationships?

The recently published study of Steijn and Schouten (2013) provides evidence to the idea that information shared on SNS has a positive effect on our relationships. They asked more than a thousand respondents to report changes in their relationship with someone (in terms of intimacy, liking, trust, involvement and relationship lost/gained) as a function of their interaction through Facebook or Hyves. Their results showed that information sharing on SNS is valuable to relationship development. Specifically, public posts (as opposed to profile information, chat, private messages) had the strongest association with relationship development. They did not specify, however, what type of public posts are included and how often are those things posted. What about TMI (Too Much Information)?

If you are a regular user of social media, particularly Facebook, Twitter and the photo-sharing app, Instagram, you have probably noticed that there is one type of picture that is constantly publicly posted – #selfie (/ˈsɛlfi/ n. a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website; plural – selfies). For some reason, many people have developed a fondness for posting their selfies*. One might think that there really is nothing so Read the rest of this entry »

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Masterclass: “Social Media? Get Serious!”

Door Mirella Kleijnen

Op 31 oktober a.s. organiseert de afdeling marketing van de Vrije Universiteit een Masterclass over het strategisch inzetten van Sociale Media.
Deze Masterclass door Emile Lancée wordt georganiseerd in het kader van de serie “Academic Marketing Update”.
Deze master classes vertalen recent wetenschappelijk onderzoek naar praktische inzichten voor marketing professionals.

Voor kaartjes en meer informatie zie: http://www.academicmarketingupdate.nl.

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Second screen apps effectief om aandacht voor reclameblokken te vergroten?

Door Charles Vaneker

Afgelopen week op 1 oktober 2013 organiseerde Broadcast Magazine en SPOT (Stichting ter Promotie en Optimalisatie van Televisiereclame)  in de BNN studio in Hilversum een seminar over second screen apps. Verschillende app bouwers lieten zien hoe tv-en reclamemakers met behulp van second screen apps de beleving en betrokkenheid van kijkers kunnen vergroten.

De bouwers van apps werden in september van dit jaar werden opgeschrikt door het nieuws op de website van Gigacom Mobilize dat de Amerikaans zender ABC de second screen apps bij fictie in de ban hadden gedaan omdat deze de kijkers afleiden bij het volgen naar drama-series. In 2010 zond ABC My generation uit, dat gaat over een groep oud-leerlingen van een high school die elkaar na tien jaar weer bezoeken, waarbij met behulp van een speciale app tijdens de uitzending allerlei trivia, peilingen en informatie over de acteurs op de iPad of smart phone te verkrijgen waren. Na verder onderzoek (o.a. bij verschillende dramaseries zoals Grey’s Anatomy) komt ABC in 2013 tot de conclusie dat de informatie, dat werd gegeven via de second screen apps interessant was voor de kijkers maar niet essentieel. Vice president Albert Cheng van de Disney ABC Televisie Groep concludeerde hieruit dat second screen apps wellicht bruikbaar kunnen zijn bij bepaalde Tv-genres zoals sport, reality en grote award shows maar dat second screen apps de aandacht van de kijker van dramaseries alleen maar afleiden. En dat zou niet goed zijn voor de core business van ABC, namelijk fictieseries.

Was dat schrikken voor de Nederlandse second screen app bouwers?
Eigenlijk niet, want de sprekers op het seminar ideviceswaren het wel over eens dat second screen apps vooral bij grote events, live tv-shows en reclameblokken inzetbaar zijn. Maar hoe groot is de effectiviteit van second screen toepassingen voor bijvoorbeeld tv-reclame?  Op deze vraag werd ingegaan door sprekers van de STER en app bouwer Ex Machina.
Als men naar de cijfers kijkt, is het gebruik van second screen apps nog maar een marginaal gebeuren in Nederland. Uit het z.g. Moving Pictures onderzoek van Intomart/Gfk ( in 2011 uitgevoerd onder 1300 respondenten 13+ met toegang tot internet) blijkt dat 65% geen tablet, computer of smart phone gebruikt tijdens het televisiekijken en 35% Read the rest of this entry »

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To Share or Not to Share: That is the Social Media Question

By Nicoleta Bălău

yesnoshareAn answer to this fundamental question: it depends. However, my intention is not to write a one-sentence blog post just because I already provided an answer to The Question. Moreover, to inspire you to read a little bit more than the first sentence of today’s blog post I mention already that, taking the form of a ‘reader’s discount’, this post addresses one question and provides not one but three sensible answers; it also uncovers aspects that make research on knowledge sharing in online communities so exciting.

Knowledge sharing depends…

… on the motivations of the contributor. The key motivational factors that positively affect and enhance knowledge sharing in general are nicely summarized by Vuori and Okkonen (2012): (1) contributing to organization’s success, (2) getting incentives and rewards, (3) feeling empowered, (4) getting knowledge in return (i.e., reciprocity), (5) boosting own reputation, (6) adding value to knowledge and (7) trusting that sharing is worthwhile. These motivational factors are the ones that keep online communities alive regardless of whether people care for the group (i.e., pro-socials) or act towards their own interest (i.e., pro-selfs). Recent research (Steinel, Utz, & Koning, 2010) investigated the extent to which pro-socials and pro-selfs share different types of information and it has been shown that information sharing is a strategic behaviour. Pro-socials shared more private (i.e., unique) and more important (i.e., relevant to the task) information than pro-selfs. Pro-selfs strategically concealed or even lied about their private and important information and they shared public and unimportant information just to create a cooperative impression.

… on the technological features. ‘I wish I could have an additional button to…’ may be the most frequent claim users of the online communities make nowadays. Technological features (e.g., buttons’ functions and labels, profile information and the display of information) of an online community may enable or hinder knowledge sharing. Sometimes relevant information is pushed to us via RSS feeds (i.e., push information display), for instance, while sometimes we need to make an effort to go over huge amounts of information on the Internet to select the most relevant one, to pull information from different sources, stored in folders etc. (i.e., pull information display). Building on the research done by Steinel et al. (2010), in June this year, in London, I presented a paper at the Annual Conference of the International Communication Association (ICA). The paper investigated how people’s social motivation (i.e., pro-socials vs. pro-selfs), time pressure and information display affect information sharing. One of the important findings was that pro-socials are much more motivated by a push-information display to share (especially their private information) than pro-selfs; pro-selfs do not seem to be affected by how information is being displayed when they share information.

… on the CMC* cues. Do you or how often do you use these in your online communication: spelling mistakes (I enjoy going to the muvies.), repeated question mark (How cool is that???), all uppercase (SALE: 50% off all merchandise!), emoticons (:D)? Read the rest of this entry »

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This week in social media research: The F-word and the framing of Enterprise Social Media

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by Bart van den Hooff

In June of this year I was at the Annual Conference of the International Communication Association, where Jeff Treem, Stephanie Dailey and Casey Pierce presented their paper on the use of Enterprise Social Media (ESM) among young employees. They use the theory of technological frames to investigate the use of an ESM platform among young employees at a large American financial services company. Based on 76 interviews with newcomers in the organization, they found a general reluctance among these young employees to use the platform.

This reluctance is explained on the basis of the technological frames (the assumptions, expectations and knowledge regarding technology) these workers use to make sense of this platform. Coming into the organization, young employees already had distinct and well-developed frames about how social media should be used, created on the basis of their use of social media outside the workplace. These existing frames conflicted with their conceptions of the appropriate role of technology for communication at work. They regarded social media tools as social and, consequently, not useful for task-related information and communication processes. The fact that the organization explicitly framed the ESM platform as being “like Facebook” increased this discrepancy: if it is like Facebook, employees reasoned, it is not something that is appropriate for work-related communication.

Treem, Dailey and Pierce’s findings have interesting implications for the theory on technological frames, but are especially relevant for practice. In our own research on Enterprise Social Media, we often see that organizations stress the “social” component of these tools, and indeed often frame it in terms like “It’s like Facebook, but for internal use”. It’s important to note that people like to maintain boundaries between their professional and their private lives, and that these boundaries also play a role in the technologies they use. It is also important to realize that the generation currently entering the labor market may not be all that different from previous generations – in spite of all the popular opinions about them being “digital natives”, multitasking through life without making a clear difference between what’s work and what’s not. Thus, framing ESM as being “like Facebook” seems to be counterproductive. Instead, these platforms should be framed in terms of collaboration, emphasizing their contribution to work practices and avoiding the connotation that they are primarily for being “social” at work.

Treem, J.W., Dailey, S.L. & Pierce, C. (2013). Bringing Technological Frames to Work:
Why Young Employees Do Not Want to Use Social Media in the Workplace . Presented at the Annual Conference of the International Communication Association, London, England, June 2013

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