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Amsterdam Center for Social Media

If you build it, will they come?

photo posted on www.post-gazette.com

 

 

Photo posted on http://www. post-gazette.com

By Bart van den Hooff

One of the core characteristics of social media is user generated content – i.e., the content offered via these media is not provided by a center, a publisher, editors or anything like that, but by the end users themselves. One interesting issue that organizations are faced with when they want to use social media for internal collaboration and knowledge sharing, is that they are thus dependent on employees’ willingness to contribute, to generate content. The experience that many organizations have with such social business tools (such as Jive, Blue Kiwi, Lotus Connections, Microsoft Sharepoint (well, the 2013 version) , Yammer, etc.) seems to indicate that a major challenge here is to translate the enthusiasm that people have when it comes to posting Facebook updates, entries to their personal blogs, or comments in the online community about their hobbies (running, biking, cooking, whatever), to the professional environment.

Granted, this enthusiasm may initially be there, but it tends to decrease quite sharply unless the organization actively intervenes. So while user generated content implies a high degree of voluntariness, practice often shows that these volunteers need some “guidance” Read the rest of this entry »

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November 2017
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