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Amsterdam Center for Social Media

Sociale media moeheid: Een factor van belang in 2015?

Angestellter auf Laptop eingeschlafenBy Camiel Beukeboom

Na de stormachtige opkomst van social media in de afgelopen jaren lijkt het erop dat er een piek is bereikt in het gebruik. Deze maand verscheen er een artikel over “Sociale media moeheid” (Social media fatigue; Bright et al., 2015); een fenomeen dat suggereert dat een deel van de gebruikers het regelmatig even heeft gehad met social media. Sociale media moeheid is de tendens van gebruikers om zich af te keren van social media omdat ze overweldigd worden door een te grote hoeveelheid informatie en contacten, en naar hun gevoel teveel tijd nodig hebben om dit alles bij te houden (Bright et al., 2015; Goasduff & Pettey, 2011).

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Enterprise Social Media and the social fabric of collaboration

Weaving LoomBy Bart van den Hooff

Between December 13 and December 17, I attended the International Conference on Information Systems (ICIS) in Auckland, New Zealand. One interesting paper that was presented there is the one by Signe Dyrby, Tina Blegind Jensen and Michel Avital, all from the Copenhagen Business School. In their paper, they discuss how the implementation of an Enterprise Social Media (ESM) platform is related to the social fabric in an organization. The concept of a social fabric is derived from Latour, who used it to describe the underlying threads of interaction among individuals that together form their social life. Based on a case study about the implementation of Yammer in an IT consultancy company, the authors observe how the ESM tool became part of the social fabric, and how this in turn affected collaboration between the consultants.

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If you build it, will they come?

photo posted on www.post-gazette.com

 

 

Photo posted on http://www. post-gazette.com

By Bart van den Hooff

One of the core characteristics of social media is user generated content – i.e., the content offered via these media is not provided by a center, a publisher, editors or anything like that, but by the end users themselves. One interesting issue that organizations are faced with when they want to use social media for internal collaboration and knowledge sharing, is that they are thus dependent on employees’ willingness to contribute, to generate content. The experience that many organizations have with such social business tools (such as Jive, Blue Kiwi, Lotus Connections, Microsoft Sharepoint (well, the 2013 version) , Yammer, etc.) seems to indicate that a major challenge here is to translate the enthusiasm that people have when it comes to posting Facebook updates, entries to their personal blogs, or comments in the online community about their hobbies (running, biking, cooking, whatever), to the professional environment.

Granted, this enthusiasm may initially be there, but it tends to decrease quite sharply unless the organization actively intervenes. So while user generated content implies a high degree of voluntariness, practice often shows that these volunteers need some “guidance” Read the rest of this entry »

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November 2017
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