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Amsterdam Center for Social Media

Social media and international communication research

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by Peter Kerkhof

Next week many of the ACSM academic staff will leave for the annual conference of the International Communication Association (ICA), this year conveniently (for Europeans hating long flights) located in London. ICA is the international association of communication scholars, and for many of us the ICA annual conference is the most important venue to present and discuss our research findings. This year attendance is at a record high, and so was the number of rejections: almost two third of submissions was rejected. Still, at the conference over 2300 papers will be presented by over 3500 authors, among whom 36 from VU University Amsterdam.

I’ve had a look at the social media related papers that will be presented at ICA (you can find a list of all presentations in the ICA programme guide (pdf)). Over 180 presentation and session titles (8% of all papers) mention words like social media (76x), Facebook (30x), Twitter (35x), blogs (25x) and YouTube (10x).

What do communication scholars study when they study social media? First, research on social media is present in virtually all possible domains of communication science. ICA has 25 divisions and interest groups (e.g., organizational communication, mass communication, information systems, communication and technology, public relations, health communication, interpersonal communication, etc.), and most of these divisions host social media related Read the rest of this entry »

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