Icon

Amsterdam Center for Social Media

This week in social media research: “… But can we still be Facebook friends?” (Facebook and Relationship Dissolution)

facebook-friends-breakup-ecard-someecards By Chei Billedo

You broke up with your partner. You, more or less, went through the “usual” process of relationship dissolution (Rollie & Duck, 2006): e.g., you reflected for sometime on the state of the relationship, discussed this with your future Ex, decided to break up, informed family and closest friends, etc. Now, it is time to move on…

Oh wait, you are still Facebook “friends” with your Ex! What are you going to do now? Change relationship status? Remove/block Ex from Facebook? Delete Ex’s photos? Or, stay away from Facebook altogether? Hmm, why not view Ex’s Facebook account to check if he/she is suffering?

LeFebvre, Blackburn, and Brody (2015*) investigated how offline breaking up affects Facebook activities. They wanted to find out how people who recently broke up (or in the process of breaking up) manage their Facebook. Their study included college students who use Facebook and experienced a break up within the last year (on the average). Based on their participants’ responses to the open-ended questions, the authors came up with five major categories of post relationship dissolution-related Facebook behaviors.

inarelpThe most common category is relational cleansing, which involves behaviors that signal a public change in romantic status and eliminate online existence of the relationship. This might include changing one’s relationship status (e.g., from “in a relationship” to “single”) and removing evidence of existence of the relationship (e.g., delete photos). The second most prominent category is minimal or no Facebook activity. This entails avoiding Facebook altogether or have very little Facebook activities after break up. Third, Facebook surveillance or stalk Ex via Facebook. Fourth, withdrawing access by unfriending Ex or blocking Ex’s account. It also means avoiding acquiring information related to Ex through common friends’ profiles. Lastly, impression management, which included presenting the self on Facebook positively (e.g. post photos to say “Hey look, Ex, I am so attractive and I am having LOTS of fun!”).

So, how do these behaviors help achieve one’s goal of moving on after a break up? The researchers compared the adjustment levels of the participants who engaged in break up-related Facebook activities from those who had minimal or no impact of break up on Facebook activities. They found that those who reported minimal or no Facebook impact have better adjustment than those who engaged in break up-related Facebook activities. This suggests that continued communication or access of information via Facebook decreases one’s ability to adjust to the break up.

What can we learn from this study? If you want to help yourself move on and facilitate your recovery from a break up, end your relationship with Facebook as well. Or, at least, take a cool off period.

*originally published in 2014

LeFebvre, L., Blackburn, K., & Brody, N. (2015). Navigating romantic relationships on Facebook: Extending the relationship dissolution model to social networking environments. Journal of Social and Personal Relationships, 32(1), 78-98. doi:10.1177/0265407514524848

Rollie, S. & Duck, S. (2006). Divorce and dissolution of romantic relationships: Stage models and their limitations. In M. A. Fine & J.H. Harvey (Eds.), Handbook of divorce and relationship dissolution (pp. 223-240). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.

Photos from:

http://cdn.someecards.com/someecards/filestorage/facebook-friends-breakup-ecard-someecards.jpg

http://pluckmagazine.com/blog/wp-content/uploads/2011/08/widget_bExoLX8ofhJ50XUV-jX2UC.jpg

Share

Welke inhoud op sociale media genereert de meeste sociale invloed?

DCV1 - 26-02oor Charles Vaneker

Meest gestelde vraag marketeers over sociale media
Volgens eMarketeer werd er in 2014 ongeveer 4 miljard dollar besteed aan advertenties op sociale netwerken en daarvan werd het meest in Facebook advertenties geïnvesteerd (Stelzner, 2014). Het onderzoek van Stelzner toont eveneens aan dat 92% van alle marketeers sociale media belangrijk vindt voor hun business, maar niemand weet precies welke social media strategie het meest effectief is om engagement met merken te creëren.  De vraag over de meest effectieve social media strategie behoort volgens Stelzner tot de top 5 van meest gestelde vragen van marketeers. Begin dit jaar publiceerde Ashley en Tuten (2015) een interessante studie in Psychology & Marketing naar het gebruik van verschillende typen strategieën en effectiviteit hiervan. Volgens de auteurs van het onderzoek wordt op basis van het wetenschappelijk onderzoek vaak geadviseerd dat merken aanwezig moeten zijn op social media, er regelmatig moet worden gepost, dat er een dialoog moet worden aangegaan met de klant en dat de inhoud regelmatig moet worden ververst. Maar dat zegt nog niets over welke inhoud het meest effectief is.

Read the rest of this entry »

Share

The Three Shades of Social Media Use in Organizations: @ work, 4 work, as work

By Nicoleta Bălău

The use of social media technologies, such as blogs, wikis, social networking sites, social tagging, and microblogging is proliferating at an incredible pace (Treem & Leonardi, 2012). As social media users, people benefit from information sharing, networking and relationship building within, outside and across organizational boundaries. Moreover, to ensure competitive advantage and especially in today’s knowledge-intensive economy, organizations also increasingly invest in new technologies for knowledge management. However, although social media presents clear benefits for individuals as well as for organizations, many knowledge sharing projects fail. Researchers more and more move their attention to explain factors that may encourage or hinder individual information sharing behavior and this is done also through the social media lenses. When practitioners try, for instance, to have a better control of the influence social media have in organizations, they face challenges raised not necessarily by the use of new technologies but by individual motivations (Gibbs, Rozaidi, & Eisenberg, 2013). In other words, with the widely-accepted reality that ‘knowledge is power’, constant is the challenge to stimulate individual information sharing.

Read the rest of this entry »

Share

Bedrijven op social media en ‘online firestorms’

Door Corné Dijkmans

Aanwezigheid van bedrijven op social media zit anno 2015 steeds meer in het verwachtingspatroon van consumenten. Daarmee is deze online aanwezigheid van ‘satisfier’ voor consumenten (“leuk dat het bedrijf op Facebook zit!”) verworden tot een potentiële ‘dissatisfier’ (“waarom zijn ze op Facebook niet te vinden?”). In de VS bijvoorbeeld volgde reeds 3 jaar geleden één derde van de consumenten met een profiel op Facebook of Twitter minimaal één bedrijf (Webster, 2012) op deze platformen.

Read the rest of this entry »

Share

February 2015
M T W T F S S
« Jan   Mar »
 1
2345678
9101112131415
16171819202122
232425262728